Some social media schedulers have built-in editing features so you can fix images quickly - without adding extra apps or steps to your workflow. Sometimes you just need to make some minor edits to an image or resize it for the right platform. It doesn’t matter if you have an in-house design team or if creating social graphics is one of the many tasks on your own to-do list. What to look for:The option to create a labeling system to organize your social media calendar 6. If your company’s content calendar is filled with a rainbow of colorful labels, you’ll want to translate your organizational system to your scheduling tool.Īfter all, you may want to tag content for specific campaigns or label certain media types to maintain structure and keep your team on track. What to look for:The option to create content queues and republish or reschedule posts 5. Or you might prefer to fill a queue with content that can automatically post whenever there’s a gap in your schedule. Instead, you may want to schedule evergreen content to post repeatedly and provide continual value to your audience. Queueing and reschedulingįor many businesses, scheduling social content at a single, specific time isn’t always the end goal. Get content ideas and plan your own with our FREE calendar! 4. What to look for:A social media scheduling tool that allows bulk publishing using a format that actually saves you time That means you can export your content calendar as a CSV and import it into your scheduling tool, or you can upload a group of images or an RSS feed. Some scheduling apps even let you choose different ways to upload content in bulk. With this feature, you can schedule a handful or hundreds of posts in just a few minutes. If saving time is a priority, then bulk scheduling is a must. What to look for: A scheduler that has the profile and brand capacity your team needs 3. If you aren’t paying attention, you could reach your limit way before you’ve linked all the necessary social media pages. Yet some scheduling tools limit both the number of profiles you can connect and the number of brands you can associate with an account. If you work for an agency, you might need to schedule content for dozens of different clients. Related Post: How to Schedule Instagram Posts 2. What to look for: A tool that supports the primary social platforms your company or agency uses Otherwise, you could end up juggling multiple tools or unable to schedule the content you create. Either way, you need a scheduler that works with the social channels you use. Maybe your agency specializes in YouTube management. Your company might use Facebook, Instagram, Twitter, LinkedIn, and other platforms. Look for a scheduling tool with these essential features. Finding the right tool depends on your budget and the size of your team.īut any scheduler you choose should have at least a few critical functions. When you search for social media management tools, you’ll find more than a dozen options at a variety of price points. Most social media schedulers support teams, so all the key players can easily become involved.ġ2 Essential Features for Social Media Scheduling Tools It’s easy to assume that scheduling your social media content means you take a more hands-off approach to social media management. With a scheduling tool, however, you can prioritize strategy and plan rather than create content on a whim. As a result, your strategy can suffer, and you might not achieve the growth you want to see. If you regularly publish posts at the moment, you might not be inclined to plan content very far in advance. That means you can streamline your workflow and take your time management to the next level. When you use a social media scheduler, you can publish content in batches or even upload posts in bulk. Saves tons of timeĬreating social media posts one by one (or as you think of them) isn’t always great for productivity. But because you can schedule most of your content in advance, you can focus your efforts on social media strategy and engagement instead. Sure, you can still host live videos or post announcements at a moment’s notice. When you use a social media scheduler, you can stop disrupting your day every time you need to publish content. Manage social media for your company solely or you handle more than a dozen clients?Įither way, a social media scheduling tool can improve your workflow in these fundamental ways. Four Big Reasons to Use a Social Media Scheduler The scheduler then allows you to set a time in the future to post your content to the platform of your choosing. Many social media schedulers allow you to connect multiple brand pages, so you can manage all your company or client channels in a single place. Most social media schedulers let you set posts to publish anywhere from 10 minutes to several months in the future. Publishing calendar on social media scheduler
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